Identify two elements included in the 12 categories of marketing variables that are organized into different categories under the 4 Ps classification

What will be an ideal response?


Pricing, promotions, and product are mostly the same under both classification systems, but the original 12 categories also included branding, channels of distribution, personal selling, advertising, packaging, display, servicing, physical handling, and fact finding and analysis.

Business

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Physical goods, services, and stores can be branded, but ideas and people cannot

Indicate whether the statement is true or false

Business

The rapid spread of the Web, intranets, and extranets has minimized the stature of the organizational webmaster.

Answer the following statement true (T) or false (F)

Business

The process of comparing or aligning the facts of a client's case with the elements of a statute is one element of legal analysis

a. True b. False

Business

Susan is the owner of residential premises which have been rented to Michael. Janice a

friend of Michael tripped and fell on a broken rail, fracturing her leg in the process. Prior to the incident, Michael had advised Susan on repeated occasions, of the need to make repairs to the rail, all to no avail. Under principles of occupiers' liability law, which of the following will be liable to compensate Susan for her injuries? A) local municipality B) No one as Janice assumed all risk of visiting the premises C) Susan D) Michael E) Both Susan and Michael

Business