Which country bans any advertising targeted directly at children?
A. Japan
B. Canada
C. New Zealand
D. India
E. United States
Answer: B
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Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?
A) meet the competition B) objective and task C) payout planning D) quantitative models
________ includes the underlying motives, perceptions, attitudes, buying habits, and demographic and psychographic profiles of buyers and potential buyers
A) Buyer behavior B) Economic behavior C) Organizational behavior D) Ethical behavior E) Advertising creativity
In a symmetric distribution, the values on either side of the center of the distribution are the same, and the mean mode, and median are equal
Indicate whether the statement is true or false
Charger Company's most recent balance sheet reports total assets of $27,000,000, total liabilities of $15,000,000 and total equity of $12,000,000. The debt to equity ratio for the period is (rounded to two decimals):
A. 1.80 B. 0.80 C. 0.56 D. 0.44 E. 1.25