Though the target audience can be profiled in terms of demographic, psychographic, or behavioral segments, it is often useful to do so in terms of usage and loyalty
Indicate whether the statement is true or false
TRUE
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In a lease contract, the party who legally owns the asset is the
a. lessor b. lessee c. banker d. operator
Win-back rate indicates:
A) the percentage of customers in group that were obtained at the same time who are still customers. B) the probability of a customer being active or purchasing in a given time frame. C) expected length of time a customer will remain active. D) customers who return who had previously defected.
Which of the following best represents the chief advantage of pursuing a selective specialization multisegment strategy?
A) It makes the company almost bulletproof to competitors' actions. B) It diversifies the firm's risk. C) It creates synergy between markets. D) It is a low-cost strategy. E) It treats all buyers the same and, therefore, lowers promotion costs.
Recently a company brought a miniature version of its cereal bars to market. The nugget-sized product was very successful because it was not messy. Another company then introduced a similar product under its own brand
Mini-cereal bars are most likely in the ________ stage of their product life cycle. A) introduction B) youth C) growth D) maturity E) extension