Which of the following events (transactions) is an internal event for a business entity?
a. An accountant provides services for clients.
b. An accountant purchases computer equipment to maintain business records and prepare legal documents.
c. Periodically, part of the cost of the computer equipment used by an accountant is assigned to depreciation expenses.
d. An accountant receives cash payments from clients who were billed for services.
c
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Which of the following statements about culture is BEST?
A) Rules of behavior are formally written down so they can be learned as quickly as possible. B) Rules of behavior are common across the entire organization regardless of how large it is. C) Rules of behavior, since they are informal, may be accepted or rejected by new employees in the organization. D) The conversion process a company uses can influence its culture.
Which of the following is most likely to spend approximately 2.5 percent on advertising as a percentage of sales?
A. a producer of soft drinks B. a retail grocery store C. a producer of motor vehicles D. a retail jewelry store E. a producer of soap and detergent
Aunt Ellie promises her 21-year-old nephew, Robbie, that she will pay him $100 if he quits smoking for a month. If Robbie does, is there a binding contract?
A) No, because Robbie gave no benefit to Aunt Ellie B) No, because Robbie did not suffer any detriment C) Yes, because stopping smoking will benefit Robbie's health D) Yes, because Robbie gave up a legal right
Which of the following best defines the term ‘site stickiness’?
a. The ability of a site to draw repeat visits and to keep people on a site. b. A comparison of how well different creative executions generate a response. c. The number of people who later visit the brand's website after a previous exposure to it. d. The average number of times someone is exposed. e. The number of people who click through who go on to purchase the product.