A speaker says, "We've had a cool summer, therefore the theory of global warming is a hoax perpetrated by Communists." What fallacy has the speaker used?

A. ad hominem
B. non sequitur
C. bandwagon appeal
D. either/or


Answer: B

Communication & Mass Media

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Online stores are always exempt from sales tax. True or false?

a. True. b. False.

Communication & Mass Media

__________ occurs in two phases: (1) replies you make while the speaker is talking and (2) replies you make after the speaker has stopped talking

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Since audiences expect some informality in spoken language, it is a good idea to use the pronouns we, us, you, and I in your speeches

Indicate whether the statement is true or false

Communication & Mass Media

The technique for imagining ourselves as successful is called __________. [p. 52, I]

a. success reinforcement b. positive visualization c. role assumption d. cognitive reinforcement e. none of the above

Communication & Mass Media