Income, ethnic background, gender, and age are all examples of segmentation bases
a. geodemographic
b. organizational
c. demographic
d. socioeconomic
e. psychographic
c
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Which of the following statements best describes the state of the marketing research industry in the 1950s?
A) There was "no sense of industry." B) Marketing research was needed for survival. C) There were quite large "behemoths" that operated around the globe with revenues in excess of $1 billion. D) The industry was composed of many small, privately owned firms that didn't report their revenues. E) both A and D
Ideally, financial reporting standards should flow from and be consistent with the financial reporting objectives, qualitative characteristics of accounting information, and elements of financial statements that comprise the FASB's and the IASB's conceptual frameworks
Indicate whether the statement is true or false
A blocking statute makes it easier for a successful plaintiff to enforce a U.S. judgment outside the United States
Indicate whether the statement is true or false
The more heterogeneous a firm's target market becomes, the more likely the firm will see competition from an innovative segmenter.
Answer the following statement true (T) or false (F)