The more heterogeneous a firm's target market becomes, the more likely the firm will see competition from an innovative segmenter.
Answer the following statement true (T) or false (F)
True
A segmenter wants to aggregate individual customers into some workable number of homogeneous (not heterogeneous) target markets so that it can target them more successfully and avoid competition.
You might also like to view...
Which of the following statements best represents the current thinking about global warming?
a. There is total consensus about the role of human development in the warming of the Earth’s atmosphere. b. A slight majority of climate scientists believe humans are a major cause behind climate-warming trends. c. The clear majority of climate scientists believe global warming is accelerating but are unsure of the cause. d. The clear majority of climate scientists believe humans are a major cause behind climate-warming trends.
In the context of job evaluation, how can an organization improve employee acceptability?
What will be an ideal response?
When proofreading a document, be concerned with ________
A) spelling, grammar, and punctuation B) format C) names and numbers D) all of these choices.
We plan to make ____ mistakes during this product introduction
A) fewer B) less