Which of the following is true about the timing of media effects?
a. Long-term effects are easier to notice than immediate effects
b. Long-term effects are enduring while immediate effects are fleeting
c. Long-term effects can show up after a single exposure
d. Immediate effects occur during or immediately after exposure
d. Immediate effects occur during or immediately after exposure
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“I feel like I’m always doing things around the house, and Shelby never contributes,” says Charlie. Identify and explain the relationship skill that could be improved upon.
What will be an ideal response?
Persuasive presentations
a. change beliefs. b. strengthen beliefs. c. call for action. d. change behavior. e. can do all of the above. Page references: 54
What tactical approach is standard practice in PR campaigns to counteract noise?
a. repeat and reinforce messages b. adhere to established guidelines c. follow Schramm’s Model of Mass Communication d. understand your audience
A good place to begin looking for persuasive topics is to analyze your interests,
concerns, and activities. Indicate whether the statement is true or false.