Deregulation of the broadcasting industry by the Federal Communications Commission has made it more difficult to get public service advertising time and:
a. news stories on local news programs.
b. time for issue advertising, even when a client is willing to pay for the time.
c. time for infomercials.
d. all of the above
B
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True self-disclosure, or ______, involves risk on the part of the teller.
a. public information b. history c. private information d. story
Explain the three ways that organization plays a role in perception. Using an example from your own life, describe how organization can lead to inaccurate assumptions
What will be an ideal response?
What group created the first set of professional standards for public relations practitioners?
A) Public Relations Student Society of America B) Public Relations Society of America C) Lee's Book of Public Relations Ethics D) Federal Communication Commission E) Taylor's Book of Business Etiquette
The text states that to help ensure that PR practitioners in organizations must do which one of the following to help ensure that campaigns to succeed?
a. develop several budgets for a campaign so it is scalable to the organization’s goals b. prepare more than one rationale for the campaign’s objectives c. anticipate and respond to internal coalitions and decision-makers d. remove obstacles to campaign approval by ensuring that objectives are relevant to target audiences