Positioning strategy is concerned with ___________, _____________, and _____________ distinctive differences
a. finding, targeting, eliminating
b. creating, communicating, maintaining
c. praising, highlighting, saturating
d. anticipating, reducing, minimizing
e. purchasing, financing, consuming
b
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Which of the below is a shortsighted view of customer interactions?
A. A company views customers from a relationship standpoint. B. A company views customer interactions from a long-term perspective. C. A customer service representative strives to employ as many positive relationship building skills as possible. D. After a customer calls or comes in and service is provided, the company assumes the customer no longer matters.
You are the owner of a small catering company and have recently hired a skilled baker to complement your staff. When business is slow, however, you need the baker to help prepare other kinds of foods. Some of the processes (like deboning fish and preparing soup stock) are complicated and require detailed training. What style should you use under these circumstances?
A. Style 1 B. Style 2 C. Style 3 D. Style 4
The board of directors of a nonprofit organization is studying the platforms of state legislators to identify politicians who may favor the nonprofit’s mission. The board is applying which best practice of program advocacy?
A. direct advocacy B. forming a coalition C. undertaking grassroots lobbying D. understanding the legislative process
______ is necessary when preliminary and concurrent controls have failed.
a. Salvage control b. Feedforward control c. Damage control d. Rework control