A newspaper has a circulation of 800,000 and a per-page advertising rate of $10,000 . Its cost per thousand equals _____
a. $8.00
b. $10.00
c. $12.50
d. $80.00
c
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The horizontal dimension in the VALS framework is ________
A) resources B) innovation C) maturity D) impulsiveness E) consumer motivation
Geographic information systems enable retailers to see graphical depictions of trading-area characteristics for current, proposed, and competitor locations
Indicate whether the statement is true or false
Media buyers are not too concerned about the auditing of circulation figures; they treat audited and unaudited publications equally.
Answer the following statement true (T) or false (F)
Emile owns Emile's Used Car Emporium. Several people work for him at the Emporium. When Emile is gone, he leaves one of his best salespersons, Meg, in charge. Over the years, Emile has given Meg the authority to contract with vendors, negotiate sales, and conclude car sales contracts in his name. One August, Emile takes a long vacation, leaving Meg in charge. While he is gone a hurricane hits
Florida where the Emporium is located, causing severe damage. Because Emile is floating down the Amazon, Meg cannot reach him for instructions. She decides that rather than leave the place in shambles, she will hire people to repair the Emporium. Meg hires a carpenter to rebuild a wall that was blown down by the storm. Phil, the carpenter, is busy at work on his scaffold when Meg's Scottish terrier Adam, who she keeps with her at work, plows into the scaffolding while chasing a cat. Phil is knocked off the scaffold and falls ten feet to the ground, suffering a broken leg. When Meg acts to repair the Emporium after the hurricane, she is acting as an agent: a. through operation of law b. through estoppel c. through ratification d. pursuant to federal law e. none of the other choices