Media buyers are not too concerned about the auditing of circulation figures; they treat audited and unaudited publications equally.
Answer the following statement true (T) or false (F)
False
Media buyers are generally skeptical about publications whose circulation figures are not audited by one of the verification services, and some companies will not advertise in unaudited publications. Circulation data, along with the auditing source, are available from SRDS or from the publication itself.
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Giles Inc Giles Inc manufactures high quality golfing equipment. Giles assigns overhead to products based on machine hours. At the beginning of the current year, estimated overhead costs were $500,000 and estimated machine hours were 50,000. During the year, 54,000 machine hours were actually used. By the end of the year, actual overhead costs were calculated to be $529,200. Refer to the Giles
Inc information above. By how much was overhead over- or underapplied for the year? A) $39,200 underapplied B) $29,200 underapplied C) $10,800 overapplied D) $42,336 overapplied
Which of the following is not an element of the promotion mix?
A. sales promotion B. Internet ordering C. advertising D. public relations E. personal selling
The advantage of ________ over ________ depreciation is that you can write off more of your capital costs in the earlier years
A) straight-line depreciation; the modified accelerated cost recovery system B) straight-line depreciation; straight-line deductions C) MACRS; straight-line depreciation D) MACRS; straight-line deductions
Educating the local workforce is part of a thorough corporate social responsibility commitment
Indicate whether the statement is true or false