The jury finds Attorney A more attractive than Attorney B, and Attorney A wins the case in spite of the weak evidence he presents. Which persuasive principle does this illustrate?

A. liking
B. authority
C. commitment
D. consistency


Answer: A

Communication & Mass Media

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Which of the following characteristics should be identical in both the presentation and the preparation

outlines? A) the structure of the main points and subpoints B) the introduction and conclusion C) the citation of supporting materials D) the bibliography E) the stage directions

Communication & Mass Media

Which one of the following strategies is the best starting point for further developing strategic plans?

a. Launch strong and monitor intensely. b. Use CSR to enhance talent recruitment. c. Consider customers’ needs and preferences. d. Develop a vision.

Communication & Mass Media

_______________, a German sociologist, is frequently referred to as the father of bureaucracy

Fill in the blank with correct word

Communication & Mass Media

Marcella is a psychotherapist who has been working with young women for many years. She has noticed that a lot of women who participate in beauty pageants almost always end up visiting a psychotherapist. She is preparing to speak to a group of colleagues about this pattern she has noticed. She says "Beauty pageants do more harm than good." Her statement is an example of a _____

A) ?proposition of fact B) ?proposition of value C) ?proposition of strategy D) ?proposition of policy

Communication & Mass Media