Which format refers to when a story is read by an anchor or reporter without visual or audio aid?
a. reader copy
b. voice-over
c. actuality
A
Communication & Mass Media
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Positive trigger words generally relate to values and traditions that we hold dear
Indicate whether the statement is true or false
Communication & Mass Media
In the field of communication theory, which of the following traditions places great emphasis on people's perception and their interpretation of their own experience?
A) the phenomenological tradition B) the semiotic tradition C) the cybernetic tradition D) the socio-psychological tradition
Communication & Mass Media
Time the speech with a stopwatch
Indicate whether the statement is true or false
Communication & Mass Media
John admires and respects Bill, and would do anything to get Bill to like him. What type of power does Bill have over John?
a. legitimate b. referent c. persuasive d. coercive
Communication & Mass Media