A group which is often used in large organizations to involve many people in the
decision-making process is called
a. a symposium
b. a panel
c. a forum
d. a buzz group
Answer: d
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Why do the authors sometimes use reader or user rather than receiver or audience?
What will be an ideal response?
The specific goal of a speech should:
a. encompass only one central idea. b. be left in the infinitive form to ensure understanding. c. state only the overall intent of the speech. d. be generic to allow for change when needed.
A media pitch is:
a. an effort to get media acceptance for a public relations idea b. an idea thrown at all possible media to see who catches it c. any call to or contact with news media personnel d. advertising sales calls to media.
An event staged specifically to attract public attention is a
A. pseudo-event. B. photo op. C. nonevent. D. managed moment.