Apple created a lot of publicity before the release of its tablet computer, i-pad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple
The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.
A) buzz
B) stealth
C) ambush
D) undercover
E) direct
A
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Explain the term “Machiavellianism” and explain what low scores and high scores mean on that “scale.”
What will be an ideal response?
Which one of these is not a contributing factor for gender inequality in organizations?
a. Leadership style b. Family and career demands c. Federal statutes d. Discrimination and stereotypes
Klein Cosmetics has a profit margin of 5.0%, a total assets turnover ratio of 1.5 times, no debt and therefore an equity multiplier of 1.0, and an ROE of 7.5%. The CFO recommends that the firm borrow money, use the funds to buy back stock, and raise the equity multiplier to 2.0. The size of the firm (assets) would not change. She thinks that operations would not be affected, but interest on the new debt would lower the profit margin to 4.5%. This would probably be a good move, as it would increase the ROE from 7.5% to 13.5%.
Answer the following statement true (T) or false (F)
Some firms use the payback period as a decision criterion or as a supplement to sophisticated decision techniques, because ________
A) it explicitly considers the time value of money B) it can be viewed as a measure of risk exposure due to its focus on liquidity C) the determination of the required payback period is an objectively determined criteria D) it considers the timing of cash flows and therefore the time value of money