List the three major roles played by customers in service delivery.
What will be an ideal response?
Productive resources, contributors to quality and satisfaction and competitors.
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Which of the following statements is CORRECT?
A) One of the advantages of the corporate form of organization is that it avoids double taxation. B) It is easier to transfer one's ownership interest in a partnership than in a corporation. C) One of the disadvantages of a sole proprietorship is that the proprietor is exposed to unlimited liability. D) One of the advantages of a corporation from a social standpoint is that every stockholder has equal voting rights, i.e., "one person, one vote."
Leo's Furniture in its ads tells customers that they should buy their furniture from them as the other major furniture store in town, Honest Ted's, was going bankrupt, and would not be able to provide any service or warranty coverage in the
future. Honest Ted's is furious because it is not going bankrupt. Honest Ted's could sue Leo's Furniture for A) intentional interference with economic relations B) passing off C) product defamation D) conspiracy E) slander
The type of power derived from a person's skill or knowledge on which others depend is ________ power.
A. referent B. coercive C. reward D. legitimate E. expert
When Frito-Lay decided to move to a global campaign to connect worldwide fans with a consistent storyline, look, and feel from the Doritos brand, it created
A. more complex coordination of marketing and promotional programs. B. longer lead times to introduce products into world markets. C. higher advertising production costs. D. a consistent international brand image. E. less desirable economies in production and distribution.