Describe the difference between brand equity, brand value, brand bonding and brand loyalty.
What will be an ideal response?
Brand equity - involves more of the emotional attachment to the brand itself 2. Brand value - the amount the brand is worth in terms of future revenue 3. Brand bonding - is a relatively small fiercely loyal group of consumers 4. Brand loyalty - is when consumers are committed which is shown through repeat purchases.
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The ________ checks the attitude of your prospect toward the sales presentation.
A. postapproach B. response to the stimulus C. black box D. trial close E. FAB demonstration
Appraisal rights:
a. belong to dissenting shareholders. b. can be exercised by a target company any time before acquisition. c. allow a target company to get a fair valuation of their assets before sale. d. always give all shareholders the fair market value of their shares.
Nero files a suit against Omar. Before the case goes to trial, they enter into a settlement agreement that stipulates "neither party will disclose the terms to anyone" except their attorneys. Nero tells Pilar, his significant other, that he is satisfied with the result. Pilar repeats Nero's comments in a post on Facebook. On learning of the post, Omar asks a court to invalidate the agreement
Most likely, the court will hold that the agreement is a. no longer enforceable because Nero breached it. b. enforceable because Pilar is not a party to it. c. enforceable because Nero's comments are outside the agreement. d. enforceable because Nero did not criticize the terms.
Assuming interest rates were 6% per annum, what would be the present value of the $50,000 per year for 30 years payment stream? Use the tables or a financial calculator
A) $688,242 B) $1,500,000 C) $700,002 D) $693,974