Cultures differ in the ______ of conformity.

A. content and type
B. valance and volume
C. value and weight
D. material and importance


A. content and type

Communication & Mass Media

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Distinguish between captive and voluntary audience members. Provide an example of each, and explain why it is important for a speaker to recognize whether his or her audience is captive or voluntary.

What will be an ideal response?

Communication & Mass Media

Which of the following values tells you how well a program is doing against its competition?

a. AQH persons

b. turnover c. rating *d. share e. cume persons

Communication & Mass Media

Message functions are of three general types. These types are

a. rules, regulations, and policies. b. organizing, relationship, and change. c. new ideas, altering existing procedures, and problem solving. d. grapevine, formal system, and peer. c. a and d.

Communication & Mass Media

It is best to plan to cover a broad topic in detail rather than a limited topic in generalities

Indicate whether the statement is true or false.

Communication & Mass Media