Reckless Void just launched their debut album. The band wants to get signed by a record label and approaches a PR representative who looks at the album's declining sales
What evaluation technique should the PR representativeuse to show effective results?
a. Measurement of audience action
b. Measurement of media impressions
c. Measurement of audience awareness
d. Measurement of audience attitudes
A
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The U.S. Supreme Court has listed a number of factors for courts to consider in determining whether a person acted as an employee so that the works were made for hire. List at least three of the six factors.
What will be an ideal response?
All of the following should be considered when evaluating speeches except
a. legality. b. commitment. c. freshness. d. adaptation.
Answer the following statements true (T) or false (F)
1. Cultivating an attitude of respect for others can improve verbal communication skills. 2. I-messages acknowledge others’ positions. 3. You-messages place responsibility, and sometimes blame, on others. 4. The skillful use of levels of specificity is shown by being specific at all times. 5. Exploring nuances that might be more descriptive of the behavior can help combat extreme labeling.
The “digital divide” refers to the fact that:
a. people on the Internet are divided into serious users and amateur users. b. most people are divided on the issue of the usefulness of the Web. c. there is a lack of access to digital technology among low-income, rural and minority groups. d. advertising on the Web is too expensive for most companies.