According Edward Bernays, public relations campaigns should be designed to do which of the following?

A. primarily help the client
B. primarily help the press
C. primarily serve the general public
D. establish mutually beneficial relationships for the company and various publics


D. establish mutually beneficial relationships for the company and various publics

Communication & Mass Media

You might also like to view...

"That's a nice shirt" is an example of a(n)

A) unqualified compliment. B) qualified compliment. C) backhanded compliment. D) inappropriate compliment.

Communication & Mass Media

Correctly identify the acronym FEMA:

a. Federal European Music Association b. Federal Emergency Management Agency c. Federal Emergency Management Association d. both B & C e. none of these

Communication & Mass Media

The tendency to view one’s own group as the standard against which all other groups should be measured or judged is called _____

a. stereotyping b. labeling c. ethnocentrism d. prejudice

Communication & Mass Media

In a friendship of association, there is great loyalty and trust between people

Indicate whether the statement is true or false.

Communication & Mass Media