According Edward Bernays, public relations campaigns should be designed to do which of the following?
A. primarily help the client
B. primarily help the press
C. primarily serve the general public
D. establish mutually beneficial relationships for the company and various publics
D. establish mutually beneficial relationships for the company and various publics
You might also like to view...
"That's a nice shirt" is an example of a(n)
A) unqualified compliment. B) qualified compliment. C) backhanded compliment. D) inappropriate compliment.
Correctly identify the acronym FEMA:
a. Federal European Music Association b. Federal Emergency Management Agency c. Federal Emergency Management Association d. both B & C e. none of these
The tendency to view one’s own group as the standard against which all other groups should be measured or judged is called _____
a. stereotyping b. labeling c. ethnocentrism d. prejudice
In a friendship of association, there is great loyalty and trust between people
Indicate whether the statement is true or false.