What are the disadvantages and advantages associated with test marketing?
What will be an ideal response?
The disadvantages of test marketing are high costs; the competitor getting a free and early look at the product, the introductory price, and the intended promotional strategy; and the competitor getting an opportunity to enter the market first with a competing product. The advantages of test marketing are the opportunity to evaluate and improve the marketing program, to discover a need to improve the product itself, or to discover that the new product idea will not succeed and the product should be abandoned before more costs are incurred.
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Indirect expenses are subtracted from the total direct operating margin to calculate total operating income
a. True b. False Indicate whether the statement is true or false
On January 1, 2018, West Coast Boats paid $ 1,850,000 for its 30% investment in East Coast Autos. After the purchase, West Coast Boats has significant influence over East Coast Autos. East Coast Autos earned net income of $30,000,000 and paid cash dividends of $15,000,000 to all outstanding stockholders during 2018. Assume all outstanding stock is voting stock.
Requirement: 1. Journalize all required 2018 transactions related to West Coast Boats' investment in East Coast Autos. Omit explanations. 2. What is the December 31, 2018 balance of the investment account? Label your work.
In what ways does leading differ from motivating?
What will be an ideal response?
In Dunkin' Donuts v. Sandip the court held that the parent company (Dunkin') could collect attorney fees and cost from a franchisee it sued for improper operations
a. True b. False Indicate whether the statement is true or false