The __________ theory suggests that people will evaluate the cost, benefit, or value related to making a change in a particular attitude, value, belief, or behavior to decide if it is worth it or not.

a. cognitive dissonance
b. expectancy-outcome values
c. elaboration likelihood
d. audience response


b

Communication & Mass Media

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In a series of experiments comparing the impact of verbal and nonverbal channels of communication on judgments of a speaker’s feelings, Albert Mehrabian determined the relative weights of verbal, vocal, and facial channels respectively as ______.

a. 7%, 38%, and 55% b. 13%, 55%, and 32% c. 21%, 33%, and 46% d. 5%, 35%, and 60%

Communication & Mass Media

________ ________theory studies the driving human motivation to increase predictability by

reducing the unknown in one?s circumstances. Fill in the blanks with correct word

Communication & Mass Media

The earliest important influence on a person’s sense of origin and identity is that person’s ______.

a. best friend b. spouse c. work supervisor d. family

Communication & Mass Media

The spatial organization pattern arranges ideas according to __________, position, or direction.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media