ANOVA is a _____ statistic.

a. multivariate
b. univariate
c. bivariate
d. unvariate
e. monovariate


a. multivariate

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Incest is a form of family violence. 2. There are six episodes to the explanatory process model. 3. A relationship’s history involves the areas of disagreements that partners have discussed in the past. 4. Distal outcome can feed into the distal context for the next conflict. 5. Using threats and promises to communicate the potential use of direct power is an example of the hidden use of power.

Communication & Mass Media

One study of nonverbal behaviors in Saturday morning television commercials found that girls were more likely than boys to do all of the following, except ______.

a. cover their faces b. wiggle nervously c. show fear d. frown

Communication & Mass Media

After a product launch campaign, the PR team analyzed the data. The team found that the campaign did not generate the results they wanted. Therefore, the team decided to come up with a better campaign for the next launch

Which step of the public relations process is the PR team currently in, and why? a) Assessment; because the analysis of the data made the PR team realize that additional efforts were needed to better the campaign b) Feedback; because the data are a way of telling the PR team about the performance of the campaign c) Programming; because the PR team is thinking of starting a new communications program to further the organization's objective of more meaningful campaigns d) Communication; as the data are a way of communicating the underperformance of the campaign to the PR team.

Communication & Mass Media

One example of the problem of essentialism is a critic who assumes that because s/he is interested in identifying the authorial "signature" of the program producer, s/he cannot pay any attention to genre or aesthetic issues

Indicate whether this statement is true or false.

Communication & Mass Media