As more companies use IMC and mass audiences continue to fragment, which of the following most likely enables companies to retain and grow customers?
A. feedback encoding with niche markets
B. databases developed through direct marketing
C. loyalty programs based on interstitials
D. interactive communication on social media
E. indirect-response advertising promotions
Answer: B
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Which of the following statements is true regarding debt ratios?
A. Firms with relatively low debt ratios have higher expected returns when business is good. B. Firms with relatively low debt ratios are exposed to more risk as compared to firms with relatively high debt ratios, when business is poor. C. Firms with relatively high debt ratios have higher expected returns when business is bad. D. Firms with relatively high debt ratios have higher expected returns when business is good. E. Firms with relatively low debt ratios have higher expected returns when business is poor.
A typical automobile may have approximately how many OFD?
a. 1,000 b. 2,000 c. 10,000 d. 20,000
Baraban Corporation has provided the following data for its most recent year of operation: Selling price per unit$47 Manufacturing costs: Variable manufacturing cost per unit produced: Direct materials$10Direct labor$6Variable manufacturing overhead$5Fixed manufacturing overhead per year$130,000Selling and administrative expenses: Variable selling and administrative expense per unit sold$5Fixed selling and administrative expense per year$63,000 Units in beginning inventory0Units produced during the year10,000Units sold during the year9,000Units in ending inventory1,000 The unit product cost under absorption costing is closest to:
A. $13.00 B. $34.00 C. $39.00 D. $21.00