A typical automobile may have approximately how many OFD?
a. 1,000
b. 2,000
c. 10,000
d. 20,000
d. 20,000
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We measure attitudes along a ______ continuum.
a. favorable/unfavorable b. probable/improbable c. moral/immoral d. happy/unhappy
Since Maytag's appliances have earned a reputation as being reliable and durable, John decided to buy a new Maytag washing machine, and was willing to buy it despite the fact that it was more expensive than other brands. Which dimension of brand equity does this example illustrate?
A. brand assets B. brand awareness C. perceived quality D. specific warranty E. brand association
MapQuest often provides directions using ____ highways or roads
A) principal B) principle
Because the pace of change and level of uncertainty in the marketplace are expected to accelerate, organizations are
A) unable to react quickly enough to threats and opportunities. B) operating under increasing pressures to produce more products, faster, and with fewer resources. C) making fewer decisions and/or decisions less frequently. D) considering less information when making decisions.