Wilbur needed a topic for his informative speech. He picked up a copy of The New York Times and

saw an article on the AIDS epidemic in Africa. Wilbur figured that if it was in The New York Times, it
must be a good topic, so he picked it.

Unfortunately, that was not a good strategy because the topic is not
A) important to the speaker.
B) interesting to the audience.
C) worth the audience's time.
D) appropriate for oral delivery.
E) appropriate in scope.


A

Communication & Mass Media

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Two first-year college roommates are getting to know each other. One is from New York City, the only child of an Anglo American father and an Argentine mother, and grew up in the Episcopal Church. The other is from Puerto Rico, has a brother and a sister, a father from Spain, and a mother from Cuba, and is an atheist. Both roommates speak English and Spanish. The two roommates are culturally different because of differences in their ______.

a. sex, gender, geographic region, and sexual identity b. gender, age, sexual identity, and family background c. spiritual identity, sex, age, and ethnicity d. ethnicity, spiritual identity, geographic region, and family background

Communication & Mass Media

According to the text, the most obvious purpose of a speech introduction is to

a. get the audience's attention. b. introduce the subject of your speech. c. establish your credibility. d. establish proximity with your audience.

Communication & Mass Media

Two companies provide ratings data for broadcasting and cable throughout the year. What are they?

a) FCC and CNN b) Nielsen and Arbitron c) NAB and FCC d) Nielsen and Gallup

Communication & Mass Media

It is common for people to learn by building on what they already know

Indicate whether the statement is true or false

Communication & Mass Media