Even when we are listening carefully, we usually grasp only about ________ percent of what we hear.

A. 20
B. 30
C. 40
D. 50
E. 60


Answer: D

Communication & Mass Media

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Taylor Ltd. uses high-end machinery and processes to manufacture high-quality automotive spare parts. Its advertisements highlight the statement "Our manufacturing process is fully automated with no compromise on quality."

Its commercials also have a voiceover that describes the manufacturing process to the audience. Which format does the advertisement use? Why? a) Documentary; as the ad presents the way the product is made b) Slice of life; as the ad shows that its product, owing to its unique manufacturing process, meets the needs of the consumers c) Anonymous announcer; as the ad has a voice in the background which does not identify itself d) Problem resolution; as the ad resolves the problem of quality in the manufacturing field

Communication & Mass Media

In which type of problem is there an increased doubt about the process of coming up with an appropriate solution?

a. Unstructured b. Structured c. Prescriptive d. Interactive

Communication & Mass Media

A short talk that provides information to an audience is known as a

A. report B. task analysis C. briefing D. toast

Communication & Mass Media

Shaw defines ________ as "the degree to which the task in and of itself is interesting, and attractive to the group members."

A. intrinsic interest B. collective zeal C. ideal solution D. niche activity E. group dynamic desire

Communication & Mass Media