The purchase of bottled water is a low-involvement purchase. How can a market leader like Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?
A. convince retailers to offer only Perrier water
B. denigrate its competition
C. make the purchase decision a high-involvement one
D. offer coupons for Perrier bottled water
E. avoid Perrier brand stockouts on retailers' shelves
Answer: E
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