How should marketers adapt their messages for mobile marketing to make them effective?
What will be an ideal response?
Marketers should design simple, clear, and clean sites, paying even greater attention than usual to user experience and navigation. Being concise is critical. Mobile ad copy should occupy only 50 percent of the screen, logos should be in a corner of the frame, and calls to action should be highlighted with a bright color.
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Agatha's Inc is about to introduce a new product in the market, but is not sure as to how it should price the product. The company is facing intense competition from 5 other companies
In the past, it has also failed to keep up with the changing consumer wants. In such a situation, what should be its main objective?
For sales letters, you must provide evidence to show why or how the product is great
Indicate whether the statement is true or false
The intangibility aspect of a service means that
A. there is a lack of perceived quality compared to a tangible good. B. unused capacity cannot be stockpiled or inventoried for later use. C. consumers may have a problem evaluating service offerings. D. services are not produced at the same time they are consumed. E. services are not labor-intensive.
Domestic firms tend to make GREATER use of financial derivatives than MNEs because they can bear the greater risk presented by these financial instruments
Indicate whether the statement is true or false.