Agatha's Inc is about to introduce a new product in the market, but is not sure as to how it should price the product. The company is facing intense competition from 5 other companies
In the past, it has also failed to keep up with the changing consumer wants. In such a situation, what should be its main objective?
The main objective for Agatha's Inc. should be survival. As long as prices cover variable costs and some fixed costs, the company will stay in business. But, it is worthwhile to remember that survival is a short-run objective. In the long run, the company has to add value to its product or face extinction.
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An untestable claim about a product's benefits or attributes is which form of cognitive message?
A) preemptive B) unique selling proposition C) hyperbole D) comparative
When determining whether to write a scannable résumé, an online résumé, or a plain text PDF file, what step in the writing process is being considered?
A) Choosing the channel and medium B) Adapting to your audience C) Producing the message D) Distributing the message E) Analyzing the situation
Calculate the contribution margin ratio. (Round your answer to two decimal places.)
Carrabelle Company has provided the following information:
A) 21.43%
B) 82.35%
C) 64.71%
D) 78.57%
Which of the following should be followed when organizing the content for a presentation?
A) ?A presenter should not begin with an outline of the presentation contents. B) A presenter should either write a script or work from a report.? C) ?A presenter should understand that presentations are not different from written messages. D) ?A presenter should start planning as if he or she was developing an entirely new message.