How can blogs be used effectively in public relations and advertising?

What will be an ideal response?


Public relations practitioners can sidestep mainstream media outlets and speak directly to the public through a blog. Marketers or advertisers can use a blog to reach niche communities that have an interest in their organizations or products, providing them with content unavailable in other venues.

Communication & Mass Media

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The primary purpose of informative communication is

A) to get and hold attention. B) to be understood. C) to explain or describe. D) to provoke thought.

Communication & Mass Media

Language that excludes a gender, or creates special categories for a gender, or assigns roles based solely on gender is considered __________

Fill in the blanks with correct word

Communication & Mass Media

________ are at the top of the hierarchy of organized meaning and help us to interpret lower-level meanings.

A. Speech acts B. Episodes C. Cultural patterns D. Life scripts

Communication & Mass Media

In social cognitive theory, seeing a model punished for a behavior reduces the likelihood that the observer will perform that behavior. This is called

A. the disinhibitory effect. B. vicarious reinforcement. C. the inhibitory effect. D. observation learning.

Communication & Mass Media