How can blogs be used effectively in public relations and advertising?
What will be an ideal response?
Public relations practitioners can sidestep mainstream media outlets and speak directly to the public through a blog. Marketers or advertisers can use a blog to reach niche communities that have an interest in their organizations or products, providing them with content unavailable in other venues.
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The primary purpose of informative communication is
A) to get and hold attention. B) to be understood. C) to explain or describe. D) to provoke thought.
Language that excludes a gender, or creates special categories for a gender, or assigns roles based solely on gender is considered __________
Fill in the blanks with correct word
________ are at the top of the hierarchy of organized meaning and help us to interpret lower-level meanings.
A. Speech acts B. Episodes C. Cultural patterns D. Life scripts
In social cognitive theory, seeing a model punished for a behavior reduces the likelihood that the observer will perform that behavior. This is called
A. the disinhibitory effect. B. vicarious reinforcement. C. the inhibitory effect. D. observation learning.