When someone confuses the symbol for the thing, they engage in ______.

a. negative contagion
b. reification
c. static evaluation
d. polarization


b. reification

Communication & Mass Media

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Ads for products that are in the "affective" model should:

a. Have long copy b. Have dramatic visuals c. Contain a coupon d. Demonstrate the product in use

Communication & Mass Media

The Washington Monument, Mount St. Helen's, Boston, Arizona, and the Smithsonian Institute

are all examples of which category of informative speech topics? A) places B) objects C) events D) recreation

Communication & Mass Media

One fallacy in your speech will not diminish all other conclusions.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Choose the research term that describes "can test for an interaction effect."

A. Factorial design B. Pretest-posttest C. Posttest only

Communication & Mass Media