Ads for products that are in the "affective" model should:
a. Have long copy
b. Have dramatic visuals
c. Contain a coupon
d. Demonstrate the product in use
b
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Indicate whether the statement is true or false
Which of the following elements is essential to a speech presenting an award?
A) praise for the runners-up for the award B) recognition of the recipient's fitness to receive the award C) introduction of past winners D) explanation of the selection process E) an expression of gratitude
Sometimes the goal of an advertising campaign is just to reinforce a current practice, often by increasing consumer’s propensity to make repeat purchases of a specific brand, or their __________
a) brand loyalty b) buying motives c) attitudes d) brand recognition
Which type of camera often features a single body and interchangeable lenses?
A. compact B. disposable C. mobile phone D. digital single-lens reflex (DSLR)