Explain the role of partner support as a trigger for a contingency plan
What will be an ideal response?
Many marketing plans count on the support by a key business partner, such as a technology vendor or distribution
channel member, for success of their plan. Contingency plans should include sections describing actions to take if
those partners fail to provide the assumed level of support.
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SKU numbers and bar codes are both used to ________
A) identify retail price B) identify materials and components C) monitor inventory D) break bulk E) identify end retailers
DealIt! is an online retailer of electronic goods. After HP announced that it was spinning off its
hardware division and consequently selling its tablet devices at throwaway prices, a huge demand for these devices arose. DealIt! was one of the few retailers to still hold stock of the tablet devices. DealIt! decided to sell the HP tablet devices at prices 25% more than those offered by the official HP online store. Customers lapped up the goods as they still presented a bargain for them. Which of the following pricing objectives did DealIt! pursue in the above case? A) market skimming pricing objective B) survival pricing objective C) profit maximization pricing objective D) market share maximization pricing objective
Which of the following is an adequate reason for choosing passive voice?
a. To emphasize the "you" focus b. To avoid assessing blame c. To make the sentence more emphatic d. To make the sentence more descriptive
How might Tesco’s resources and capabilities constrain its continuing growth?
What will be an ideal response?What will be an ideal response?