Your textbook describes a theory called "The New Knowledge Worker." What four characteristics does this person possess?

What will be an ideal response?


? The ability to communicate with others who do not share the same worldview.
? Knowledge.
? Skills.
? Sensitivity.
? Values.

Communication & Mass Media

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Sound recording and playback were made possible by a machine called the __________

Fill in the blank with correct word

Communication & Mass Media

Public relations goals ________

A) describe what we hope our plans will achieve B) usually start with infinitives to denote action C) are generalized statements D) All of the above. E) None of the above.

Communication & Mass Media

Karissa is about to address the Student Government Association about a proposal she has for improving their voting process. Gena encourages her to remove her lip ring and tone down her eye make-up before she leaves their room. Why?

a. She'll be listened to more attentively without those distractions. b. Conservative people are more persuasive. c. Jewelry encourages pseudolistening. d. Cultural rules encourage such behavior.

Communication & Mass Media

An effective assertive message:

a. suggests a person’s intentions and future expectations. b. describes a behavior or event as subjectively as possible. c. threatens a partner and the relationship. d. conceals one’s true emotions.

Communication & Mass Media