Intentional media effects refer to those effects that:
a. individuals seek out in order to fulfill specific needs
b. occur in the attentional state
c. occur in the self-reflexive state
d. have a positive valence
a. individuals seek out in order to fulfill specific needs
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Poole and his colleagues contend that small groups are aware of and knowledgeable about the events and activities that take place around them.
Answer the following statement true (T) or false (F)
The most often used form of communication is
A) speaking. B) writing. C) listening. D) reading.
A mass media writer submitted an article with the line, "The verbosity of his travel partner irked Kimble so much that he terminated their partnership before they completed the journey."
The editor rewrote this sentence as, "Kimble's fellow passenger was so talkative that midway in the journey he decided not to travel with him anymore." Which quality of mass media writing was the editor trying to bring in the article? a) Modesty b) Clarity c) Precision d) Efficiency
RADAR is a Nielson acronym for Radio’s All Dimension Audience Research
A. TRUE B. FALSE