RADAR is a Nielson acronym for Radio’s All Dimension Audience Research

A. TRUE B. FALSE


TRUE

Communication & Mass Media

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Joan has a conversation with her supervisor, Judy.  She asks Judy about a rumor that the nursing home is about to be sold to a new company.  Judy knows the rumor is true, but tells Joan that as upper management has said, there are no plans for the home to be sold at this time.  Which strategy for communicating about change is Judy using?

A. spray and play B. identify and reply C. underscore and explore D. withhold and uphold

Communication & Mass Media

Joseph is working on developing a list of potential topics. Which technique could he use to help develop his list?

A) Ignoring current media B) Asking your parents C) Audience inventories D) Accessing The Readers' Guide to Periodical Literature E) Seeking a fortune teller to find the best topic

Communication & Mass Media

To be effective, pauses should be filled rather than unfilled

Indicate whether the statement is true or false

Communication & Mass Media

What will an argumentative person do?

A) humiliate the other person B) try to prevent arguments C) treat disagreements objectively D) seek to win at all costs

Communication & Mass Media