What element of Chip and Dan Heath’s SUCCESs principles prompts writers to identify the essential core of their ideas?

a. storytelling
b. concrete
c. simple
d. strategic


c. simple

Communication & Mass Media

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The dictionary defines summer as "A period of hot, usually sunny weather." Thisdefinition is an example of which of the following definitions:

A. connotative. B. denotative. C. collectivist. D. individualist.

Communication & Mass Media

In a speech examining how America transports its goods, Scott offered as his thesis

that "America relies on four principal modes of transport". In his preview he noted that those modes consisted of rail, water, truck, and air, and that he would discuss each in turn. In the body of his speech he discussed rail and truck at great length but provided little development for water and air. Scott needs to rethink the organization of his speech in terms of _____. A) strategy B) symmetry C) placement of ideas D) suitability to the situation

Communication & Mass Media

Discuss four social motives and give an example of how persuaders use each one to get a

desired response. What will be an ideal response?

Communication & Mass Media

Finding your voice as a public speaker refers to developing technical competence, learning more about yourself, and discovering your place in society

Indicate whether the statement is true or false

Communication & Mass Media