Discuss four social motives and give an example of how persuaders use each one to get a

desired response.

What will be an ideal response?


The specific motive appeals are security, sex, approval, conformity, success and
creativity.  In order to demonstrate their understanding of these concepts, students
must be able to use examples of the concepts.

Communication & Mass Media

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What did Edward Bernays mean by “engineering consent”?

What will be an ideal response?

Communication & Mass Media

In terminating friendships, what are Machiavellian tactics? Provide an example

What will be an ideal response?

Communication & Mass Media

Joe is trying to improve his listening skills. During a conversation with Laura he tries to say back to her in his own words what she has just said. Joe is practicing:

a. listening with openness b. giving feedback c. paraphrasing d. clarifying

Communication & Mass Media

Jason found himself having trouble focusing on the content of his professor's lecture because the classroom was uncomfortably warm. Jason was experiencing ____

A) external noise B) goal setting C) listening anxiety D) judgment

Communication & Mass Media