Radio is one of the few media businesses that maintains a steady revenue flow and remains robust, posting its first year-to-year increase since 2000 in 2010

A. TRUE B. FALSE


A.

Communication & Mass Media

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Public relations tactics can involve the use of ________

A) messages and channels B) controlled media C) uncontrolled media D) All of the above E) None of the above

Communication & Mass Media

The Enron and related scandals of 2001 epitomize corporate excess

Indicate whether the statement is true or false

Communication & Mass Media

José remembered his "to do" list by grouping the tasks into categories. This is an example of _______

a. chunking b. scripts c. clustering d. subdivision

Communication & Mass Media

Mary asked parents of children whether they strongly agree, agree, are neutral, disagree, or strongly disagree with the statement, "I want my child to learn Spanish." This is an example of which of the following rating scales?

a. Thurstone scale b. Guttman scale c. Likert scale d. Semantic differential scale

Communication & Mass Media