Mary asked parents of children whether they strongly agree, agree, are neutral, disagree, or strongly disagree with the statement, "I want my child to learn Spanish." This is an example of which of the following rating scales?

a. Thurstone scale
b. Guttman scale
c. Likert scale
d. Semantic differential scale


c

Communication & Mass Media

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It's okay to place logos and navigation elements in different areas on different pages of the web site

Indicate whether the statement is true or false

Communication & Mass Media

Define selective attention and exposure, and explain the strategies available to a speaker to overcome

these problems. What will be an ideal response?

Communication & Mass Media

The driving forces behind the Golden Age of Creativity were copywriters who understood the power of creative networking with designers. What were they able to do that was revolutionary in advertising?

What will be an ideal response?

Communication & Mass Media

When you have been able to establish a causal claim that you believe is highly probable, which of the following statements should not be used in presenting your argument?

a. ?Almost without fail, when x was present y was absent and vice versa b. ?These studies prove scientifically that x causes y c. ?Changes in the level of x have often led to corresponding changes in the level of y d. ?X is almost certainly a contributing cause of y e. ?None of the above; all are effective ways to present most causal claims

Communication & Mass Media