Acornadian Inc., a total marketing solutions company based in London, has separate teams based on functional areas like digital marketing, traditional marketing, advertising, public relations, client servicing, etc. The entire company is divided in such a way that people with their specific areas of expertise have to focus on only those areas for maximum results. In this case, Acornadian Inc. is engaged in the practice of:
A. phase synchronization.
B. segmentation.
C. departmentalization.
D. centralization.
Answer: C
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