Personal selling goals include finding prospects, convincing prospects to buy, and
A. monitoring new products being developed.
B. being aware of competitors' sales activities.
C. seeking one-sale customers.
D. avoiding repeat transactions.
E. keeping customers satisfied.
Answer: E
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Each Saturday night, someone in the community called the local police to control the noisy, riotous activity at Ralph's Tavern. However, Mr. Ralph never took action on his own and ignored the problem. Eventually, local residents forced him out of business. Mr. Ralph might be in business today had he
A. been less responsive to the community's needs. B. simply reopened his business in the same location. C. worked more with the community to solve the problem. D. read all complaint letters over coffee. E. asked the police to stop bothering him.
Expert systems are easy to maintain
Indicate whether the statement is true or false
Building a zero-investment portfolio will always involve _____________.
A. an unknown mixture of short and long positions B. only short positions C. only long positions D. equal investments in a short and a long position
Target return-on-sales pricing refers to
A. setting prices to achieve a profit that is a specified percentage of the sales volume. B. adding a fixed percentage to the cost of all items in a specific product class. C. adjusting the price of a product so it is within 10% of its largest competitor. D. setting a price based on a specific annual dollar target profit volume. E. setting the price of a line of products at a number of different price points.