A distinctive mark, symbol, name, word, or motto that identifies the goods of a business is a:

A) patent.
B) business mark.
C) certification mark.
D) trademark.


D

Business

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An advancement officer is compiling a list of the organization’s alumni. Which step of the fund-raising process is the officer performing?

A. sorting B. soliciting C. stewarding D. prospecting

Business

Discuss long-term performance plans for managerial personnel.

What will be an ideal response?

Business

How do organizations use a product differentiation strategy to distinguish their products from competitors?

What will be an ideal response?

Business

Which is the following is true concerning text messaging?

a. The Chinese language is especially well-suited to text-messaging. b. The Japanese commuters prefer phone conversations to texting. c. In the U.S., texting is most popular among people age 30 to 50. d. Southeast Asia has not yet acquired texting technology.

Business