Discuss the concept of perceptual set. Provide an example that demonstrates it in terms of communication.
What will be an ideal response?
- A perceptual set is a fixed, previously determined view of events, objects, or people. It allows our experiences to control or focus our perceptions so that we ignore information that is different or has changed about an event, object, or person. It is a form of stereotyping.
- Student examples will vary.
You might also like to view...
Audiences tend to pay more attention to information that they find useful
Indicate whether the statement is true or false
Our tendency to put ourselves in situations that reinforce our attitudes, beliefs, values, or
behaviors is known as A) intuitive reinforcement. B) situational control. C) memory enforcement. D) selective exposure.
Even though Connor felt strongly about his position on the matter, he included all opposing views in his presentation because he knew his audience consisted of people who felt differently than he did. Connor is demonstrating the idea of being _____.
A. other-oriented B. self-oriented C. unintentional D. intentional
According to your textbook, if you quoted Harvard business professor John B. Matthews on the strengths and weaknesses of U.S. business schools, you would be using ________ testimony.
A. professional B. peer C. unbiased D. valid E. expert