According to your textbook, if you quoted Harvard business professor John B. Matthews on the strengths and weaknesses of U.S. business schools, you would be using ________ testimony.
A. professional
B. peer
C. unbiased
D. valid
E. expert
Answer: E
Communication & Mass Media
You might also like to view...
Given the troubles in Hollywood, it is not surprising that screenwriting became increasingly important and better overall in quality
Indicate whether this statement is true or false.
Communication & Mass Media
Copy testing is used to assess the effectiveness of advertisements while they are still under development
a. True. b. False.
Communication & Mass Media
In a nationwide survey, prospective employers said they seek college graduate candidates with _________ and _________ ability
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
When it comes to an ad, you should look for ______ that you want to promote.
A. three main things B. two main things C. one main thing D. four main things
Communication & Mass Media