According to your textbook, if you quoted Harvard business professor John B. Matthews on the strengths and weaknesses of U.S. business schools, you would be using ________ testimony.
A. professional
B. peer
C. unbiased
D. valid
E. expert
Answer: E
Communication & Mass Media
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Given the troubles in Hollywood, it is not surprising that screenwriting became increasingly important and better overall in quality
Indicate whether this statement is true or false.
Communication & Mass Media
Copy testing is used to assess the effectiveness of advertisements while they are still under development
a. True. b. False.
Communication & Mass Media
When it comes to an ad, you should look for ______ that you want to promote.
A. three main things B. two main things C. one main thing D. four main things
Communication & Mass Media
In a nationwide survey, prospective employers said they seek college graduate candidates with _________ and _________ ability
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media