A salesperson works for a producer, calls on intermediaries and their customers, tries to develop goodwill while stimulating demand, but doesn't take any orders for the producer's products. This salesperson is a(n)
A. sales manager.
B. order taker.
C. order getter.
D. technical specialist.
E. missionary salesperson.
Answer: E
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Companies in the same industry competitors often collaborate in establishing a website for one or several purposes.
Answer the following statement true (T) or false (F)
Which of the following sales promotion activities is aimed primarily at wholesalers and retailers of a product?
A. coupons B. point-of-purchase materials C. promotion allowances D. portfolios E. bonuses
Lillian just managed a major event for the local zoo. She put an advertisement in the local newspaper. However, she was disappointed by how few people showed up. She couldn't understand because the paper is highly popular among locals. Lillian decided to survey its large pool of zoo members to try and see what went wrong. After looking at the responses, as well as copies of the newspaper that had the ad, she realized that on the same page as the zoo ad was an even larger advertisement promoting an upcoming concert. This ad was higher up on the page and dwarfed the zoo ad. She believes most people who read that page were distracted by the large, colorful concert advertisement. In this case, the responses to Lillian's survey are _____________________, while the distraction caused by the
larger, more colorful ad on the same page could be characterized as ______________. A. feedback; the coding process B. the receiver; the marketing channel C. feedback; noise D. the marketing channel; decoding E. encoding; noise
________ entries transfer net income or net loss and dividends to the Retained Earnings account.
A) Adjusting B) Closing C) General D) Timely