List the common methods used in capital budgeting, and define the main objective of the capital budget.
What will be an ideal response?
ANSWER: A capital budget is used to help plan for investments and expenditures. It also helps to decide which investment or purchase to make. Three methods help make this decision, and they include: payback method, net present value method, and internal rate of return method. Capital budgeting is used to maximize the worth of the firm.
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The accounts receivable turnover ratio measures ________.
A) a company's ability to pay its current liabilities with its current assets B) how many days it takes, on average, to collect receivables C) how many days it takes, on average, to sell the inventory D) the number of times a company collects the average accounts receivable balance in a year
Define marketing planning. Briefly outline what a company should cover in its marketing plan
What will be an ideal response?
Keeping the brand in a customer's mind during off-seasons is most likely a goal of ________ advertising
A) reminder B) attack C) informative D) covert E) competitive
Once you have your competitive intelligence, what is the next critical step in the competitive positioning process?
a. Analyze the information b. Begin your pricing strategy c. Produce your product prototype d. Hire your venture team