Marketing strategy decisions concerning Promotion include decisions about
A. discounts and allowances.
B. packaging and branding.
C. transporting and storing.
D. the kinds of intermediaries to use.
E. training for salespeople.
Answer: E
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Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:
A) current size of the market segment. B) anticipated growth potential of the market. C) compatibility with company's overall objectives. D) competition in the market. E) securing first mover advantage.
Which of the following does the public expect of auditors?
a. Understand and enforce principles that best portray the spirit of FASB concepts. b. Be neutral to preparers and users of financial information. c. Recognize that the investing public is the primary user of audit services. d. Take responsibility for the discovery of fraud. e. All of the above are expectations of the public.
Observational forms should specify the who, what, and when of the behavior to be observed. The forms should also specify all of the items below except
A) where B) whether C) why D) way
Market information systems serve as an information bank where important data are stored until it is needed.
Answer the following statement true (T) or false (F)